Lee Yan Fong Library

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Armstrong, Gary

Marketing : an introduction. - 11th ed., Global ed. - Harlow, Essex : Pearson Education, c2013. - 1 v. (various pagings) ; 28 cm.

ISBN: 9780273767183 (pbk.) 0273767186 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / K6251 2013