Lee Yan Fong Library

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Middleton, Daina.

Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage. - Hoboken, NJ : John Wiley & Sons, c2013. - xvii, 205 p. ; 24 cm.

ISBN: 9781118402306 1118402308

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / M52 2013