Frank, Robert H.

Microeconomics and behavior / Robert H. Frank. - 8th ed. - New York : McGraw-Hill Irwin, c2010. - xxviii, 607 p. : ill. (some col.) ; 29 cm.

Includes bibliographical references and index.

The theory of consumer behavior -- The theory of the firm and market structure -- Factor markets -- Externalities, public goods, and welfare. Introduction --

9780073375946 (alk. paper) 0073375942 (alk. paper) 9780070166745 (pbk.) 0070166749 (pbk.)

2009022661


Microeconomics.
Economic man.
Self-interest.
Consumer behavior.

HB171.5 / F733 2010

338.5

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