Lee Yan Fong Library

Normal view MARC view ISBD view

Blakeman, Robyn, 1958-

Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee, Knoxville. - Thousand Oaks, California : SAGE Publications, [2014], ©2014. - vii, 255 pages : illustrations ; 23 cm

Includes bibliographical references and index.

Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.

ISBN: 9781412997614 (pbk. : alk. paper) 1412997615 (pbk. : alk. paper)

LCCN: 2012031250

Subjects--Topical Terms:
Marketing.
Advertising.
Alternative mass media.

LC Class. No.: HF5415 / B455697 2014

Dewey Class. No.: 658.8/7