Lee Yan Fong Library

Normal view MARC view ISBD view

Waldow, D. J.

The rebel's guide to email marketing : grow your list, break the rules, and win / DJ Waldow, Jason Falls. - Indianapolis, Indiana : QUE, c2012. - xiii, 265 pages : illustrations ; 23 cm

Includes index.

Introduction: email marketing is (not) dead -- The secret to email marketing : list growth -- Why list growth matters -- How to grow your list -- Let's get technical -- The anatomy of an email -- Examining an email's body parts -- The first impression -- The meat and potatoes -- The finishing touches -- Breaking the rules -- Are best practices really "best"? -- My word! : you must read this now! -- The perfect-looking email -- The best ways to grow your list -- Batman (email marketing) and Robin (social media) -- How email and social media go together -- The power of pairs -- The future of email marketing -- What's next -- Go forth and conquer -- Appendix a your prize -- Index.

ISBN: 9780789749697 (pbk.) 0789749696 (pbk.)

LCCN: 2012026354

Subjects--Topical Terms:
Internet marketing.

LC Class. No.: HF5415.1265 / W36 2012

Dewey Class. No.: 658.8/72