Lee Yan Fong Library

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Key, Stephen.

One simple idea : turn your dreams into a licensing goldmine while letting others do the work / 1 simple idea Stephen Key. - New York : McGraw-Hill, c2011. - xvi, 237 p. ; 24 cm.

Includes index.

Pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market.

ISBN: 9780071756150 (hbk. : acid-free paper) 0071756159 (hbk. : acid-free paper)

LCCN: 2010047471

Subjects--Topical Terms:
Inventions--Marketing.
Entrepreneurship.
Inventions.
New business enterprises--Management.

LC Class. No.: T339 / K49 2011

Dewey Class. No.: 658.1