Bradley, Nigel, 1958-

Marketing research : tools & techniques. - 3rd ed. - Oxford : Oxford University Press, c2013. - xx, 527 p. ; 25 cm.

9780199655090 (pbk.) 019965509X (pbk.)


Marketing research.

HF5415.2 / B655 2013

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG