Lee Yan Fong Library

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Johansson, Johny K.

Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 5th ed., International ed. - New York : McGraw-Hill, c2009. - xix, 662 p. ; 28 cm.

ISBN: 0071263624 9780071263627

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / J63 2009

Dewey Class. No.: 658.8/4