Lee Yan Fong Library

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Flux : what marketing managers need to navigate the new environment / edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin. - Toronto ; Buffalo : University of Toronto Press, c2012. - xiv, 326 p. ; 24 cm.

ISBN: 9781442644038 1442644036

Subjects--Topical Terms:
Marketing--Management.
Marketing--Decision making.
Consumer behavior.

LC Class. No.: HF5415.13 / F58 2012

Dewey Class. No.: 658.8