Lee Yan Fong Library

Normal view MARC view ISBD view

Kumar, V., 1957-

Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz. - 2nd ed. - Heidelberg ; New York : Springer, c2012. - xxxiii, 378 p. ; 26 cm. - Springer texts in business and economics . - Springer texts in business and economics. .

ISBN: 9783642201301 (pbk.)

Subjects--Topical Terms:
Customer relations--Management.

LC Class. No.: HF5415.5 / K859 2012

Dewey Class. No.: 658.8/12