Lee Yan Fong Library

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Drummond, Graeme.

Introduction to marketing concepts / Graeme Drummond, John Ensor. - Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005. - xiii, 283 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0750659955 (pbk.) 9780750659956 (pbk.)

LCCN: 2005924636

Subjects--Topical Terms:
Marketing.
Marketing.

LC Class. No.: HF5415 / D756 2005

Dewey Class. No.: 658.8