Lee Yan Fong Library

Normal view MARC view ISBD view

McLeod, Lisa, 1963-

Selling with noble purpose : how to drive revenue and do work that makes you proud / Lisa Earle McLeod. - Hoboken, New Jersey : John Wiley & Sons, Inc., [2013], ©2013. - xix, 231 pages : illustrations ; 23 cm

Includes index.

Introduction: what is selling with noble purpose? -- Why NSP matters, and where to find yours -- The great sales disconnect -- Why NSP works -- Why profit is not a purpose -- The NSP question that changes everything -- How to create your own NSP -- How fear flatlines your NSP -- Why mindset matters -- How to use NSP stories to elevate your organization's narrative -- How NSP drives better customer intelligence -- How to keep your NSP from being sabotaged your CRM -- How to use NSP case studies to grab new markets -- How to keep NSP from being a mere tagline -- How NSP can eliminate turf war and silos -- How NSP can invigorate internal projects -- How to reinforce your NSP with one pivotal behavior -- : using NSP in sales meetings -- Using NSP with incentive programs -- Using NSP in interviews -- Using NSP in presentations and proposals -- Using NSP in sales training -- Using NSP in coaching calls -- Using NSP in tough negotiations -- Conclusion: how to use purpose to make the rest of your life more meaningful.

ISBN: 9781118408094 (cloth : alk. paper) 1118408098 (cloth : alk. paper)

LCCN: 2012030525

Subjects--Topical Terms:
Selling.

LC Class. No.: HF5438.25 / M3995 2013

Dewey Class. No.: 658.85