The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave /
James Amos, Jr. and BJ Emerson.
- New York : McGraw-Hill, c2013.
- viii, 226 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your cocreators -- The social future.