Amos, James.

The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos, Jr. and BJ Emerson. - New York : McGraw-Hill, c2013. - viii, 226 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your cocreators -- The social future.

9780071799379 (hbk. : acid-free paper) 0071799370 (hbk. : acid-free paper) 9780071799386 (ebk.) 0071799389 (ebk.)

2012025366


Tasti D-Lite (Firm)


Internet marketing.
Social media.
Branding (Marketing)
Customer loyalty.

HF5415.1265 / A46 2013

658.8/72

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG