Lee Yan Fong Library

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Hawkins, Del I.

Consumer behavior : building marketing strategy. - 12th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 772 p. ; 27 cm. + 1 CD-ROM (4 3/4 in.)

ISBN: 9780077645557 (hardback) 0077645553 (hardback) 9780071318174 (pbk.) 0071318178 (pbk.) 9780071315128 0071315128

Subjects--Topical Terms:
Consumer behavior--United States.

LC Class. No.: HF5415.33 U6 / H38 2013

Dewey Class. No.: 658.8/3420973