Lee Yan Fong Library

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Thomas, Christopher R.

Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas, S. Charles Maurice. - 11th ed. - New York : McGraw-Hill/Irwin, c2013. - xx, 748 p. : ill. ; 24 cm. - The McGraw-Hill economics series .

Includes bibliographical references and index.

Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business.

ISBN: 9780078021718 (alk. paper) 0078021715 (alk. paper)

LCCN: 2012026519

Subjects--Topical Terms:
Managerial economics.

LC Class. No.: HD30.22 / M39 2013

Dewey Class. No.: 338.5024/658