Lee Yan Fong Library

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Walker, Susan.

Employee engagement and communication research : measurement, strategy, and action / Susan Walker. - [1st ed.] - London ; Philadelphia, PA : Kogan Page, 2012. - x, 243 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Acknowledgements -- Introduction: energising research for high performance -- Conversation 1: in the beginning : a conversation with Sir Robert Worcester the pioneer of employee research -- Defining your objectives -- Involving and communicating with employees : data or discussion? -- Qualitative techniques and methods -- Lies, dammed lies, and statistics -- Questionnaire development and design -- Maximising response rates -- Burning issues your research can cover -- Emerging issues -- Understanding and getting the most from your data -- Turning the results into the organisational story -- An international perspective -- Making the business case -- Lights : sound : action! -- The six key stages -- Putting the action plan in place -- Who is responsible for taking action? -- Translating action points into action -- Keeping the research alive and well -- What does the future hold for internal research? -- Appendices.

ISBN: 9780749466824 (pbk.) 0749466820 (pbk.) 9780749466831 (e-bk.) 0749466839 (e-bk.)

LCCN: 2012019428

Subjects--Topical Terms:
Employee motivation--Research.
Communication in organizations--Research.
Organizational change--Research.

LC Class. No.: HF5549.5 M63 / W3475 2012

Dewey Class. No.: 658.3/14