Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. - 3rd ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xviii, 414 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

9780078028816 0078028817 9780078028816 (pbk. : alk paper) 0078028817 0071318372 (pbk.) 9780071318372 (pbk.)

2012019098


Marketing research.

HF5415.2 / E894 2013

658.8/3
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