The PDMA handbook of new product development /
Handbook of new product development
Kenneth B. Kahn, editor ; associate editors, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban.
- 3rd ed.
- Hoboken, N.J. : Wiley, c2013.
- xii, 492 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
9780470648209 (cloth) 0470648201 (cloth)
2012026245
Product management--United States--Handbooks, manuals, etc.