Homburg, Christian, 1962-

Marketing management : a contemporary perspective. - 2nd ed. - Maidenhead, Berkshire : McGraw-Hill Higher Education, c2013. - xxii, 641 p. ; 27 cm.

9780077146047 (pbk.) 0077146042 (pbk.)


Marketing--Management.

HF5415.13 / H67 2013
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG