Lee Yan Fong Library

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Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed., Global ed. - Harlow : Pearson Education, c2014. - 716 p. : col. ill. ; 28 cm. - Always learning .

ISBN: 9780273786993 (pbk.) 0273786997 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / K636 2014