Lee Yan Fong Library

Normal view MARC view ISBD view

Haines, Steven.

The product manager's survival guide : everything you need to know to succeed as a product manager / Steven Haines. - New York : McGraw-Hill Education, [2013] - vi, 213 pages : illustrations ; 24 cm

Includes index.

Getting your bearings. Starting out -- Navigating the organization -- Learning the product's business. Embracing your product -- Conquering the product's environmental domain -- Getting work done. Influencing people and building teams -- Mastering the processes and templates -- Harnessing and analyzing data -- Moving forward. Developing other professional attributes -- Planning your next steps.

ISBN: 9780071805469 (alk. paper) 007180546X (alk. paper)

LCCN: 2013002477

Subjects--Topical Terms:
Product management.
New products.

LC Class. No.: HF5415.15 / H3355 2013

Dewey Class. No.: 658.5