Lee Yan Fong Library

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Keegan, Warren J.

Global marketing management. - 8th ed., International ed. - Harlow, Essex ; New York : Pearson Education, c2014. - 479 p. ; 26 cm. - Always learning . - Always learning. .

ISBN: 9780273768685 (pbk.) 0273768689 (pbk.)

Subjects--Topical Terms:
Export marketing--Management.

LC Class. No.: HF1416 / K44 2014