Hamper, Robert J.
The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper. - New York : McGraw-Hill Education, [2014] - xii, 304 pages ; 25 cm
Includes index.
"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--
9780071809092 (hardback) 0071809090 (hardback)
2013023681
Marketing--Management.
Strategic planning.
Business planning.
Marketing research.
BUSINESS & ECONOMICS / Marketing / General.
HF5415.13 / H2764 2014
658.8/02
The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper. - New York : McGraw-Hill Education, [2014] - xii, 304 pages ; 25 cm
Includes index.
"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--
9780071809092 (hardback) 0071809090 (hardback)
2013023681
Marketing--Management.
Strategic planning.
Business planning.
Marketing research.
BUSINESS & ECONOMICS / Marketing / General.
HF5415.13 / H2764 2014
658.8/02
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG