Lee Yan Fong Library

Normal view MARC view ISBD view

Heracleous, Loizos Th.

Flying high in a competitive industry : cost-effective service excellence at Singapore Airlines / Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar. - Singapore ; New York : Mc Graw Hill, c2006. - xxiii, 217 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0071249648

LCCN: 2006325498

Subjects--Corporate Names:
Singapore Airlines--History.

Subjects--Topical Terms:
Aeronautics, Commercial--History.--Singapore

LC Class. No.: HE9874 S56 / H47 2006