Brand relevance : (Record no. 11035)

000 -LEADER
fixed length control field 02486cam a2200337 a 4500
001 - CONTROL NUMBER
control field 2010036007
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721143732.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100823s2011 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010036007
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470613580
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470613580
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- UKM
-- YDXCP
-- YBM
-- BWX
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69 B7
Item number A21535 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Authority record control number (local)66316
245 10 - TITLE STATEMENT
Title Brand relevance :
Remainder of title making competitors irrelevant /
Statement of responsibility, etc David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc San Francisco, CA :
Name of publisher, distributor, etc Jossey-Bass,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 381 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement The Jossey-Bass business & management series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Winning the brand relevance battle -- Understanding brand relevance: categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers: sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization.
520 ## - SUMMARY, ETC.
Summary, etc "Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only--making competitors irrelevant"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
Authority record control number (local)33698
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations.
Authority record control number (local)27409
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Jossey-Bass business & management series.
Authority record control number (local)32892
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date last seen Source of classification or shelving scheme Damaged status Full call number Current Location Source of acquisition Permanent Location Date acquired Shelving location Lost status Price effective from Not for loan Barcode Koha item type
2014-02-10  HD69 B7 A21535 2011Lee Yan Fong LibraryYBP Library ServicesLee Yan Fong Library2014-01-20Library Collection 2014-02-10 00016342Book
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG