000 -LEADER |
fixed length control field |
02099cam a2200313 a 4500 |
001 - CONTROL NUMBER |
control field |
2012286389 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
local |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140721143753.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130806s2013 enka b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2012286389 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780199651368 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0199651361 (pbk.) |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
P301 |
Item number |
T67 2013 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
808 |
Edition number |
23 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
17.84 |
Source of number |
bcl |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Toye, Richard, |
Dates associated with a name |
1973- |
Authority record control number |
(local)69169 |
245 10 - TITLE STATEMENT |
Title |
Rhetoric : |
Remainder of title |
a very short introduction / |
Statement of responsibility, etc |
Richard Toye. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Oxford ; |
-- |
New York : |
Name of publisher, distributor, etc |
Oxford University Press, |
Date of publication, distribution, etc |
2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
122 p. : |
Other physical details |
ill. ; |
Dimensions |
18 cm. |
490 1# - SERIES STATEMENT |
Series statement |
Very short introductions ; |
Volume number/sequential designation |
346 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 113-116) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
From the Greeks to Gladstone -- The scaffolding of rhetoric -- Approaches to rhetoric -- Rhetoric in the modern world. |
520 ## - SUMMARY, ETC. |
Summary, etc |
Rhetoric was once an essential part of western education. Aristotle wrote an important treatise on it and Demosthenes remains famous to this day for his skills as a rhetorician. But skill with rhetoric today is no longer admired. Rhetoric is often seen as a synonym for shallow, deceptive language-empty words, empty rhetoric--and therefore as something quite negative. But if we view rhetoric in more neutral terms, as the "art of persuasion," it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defense of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from ancient Greece, medieval Islamic preaching, the wartime speeches of Winston Churchill, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Rhetoric. |
Authority record control number |
(local)48131 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Rhetoric |
General subdivision |
History. |
Authority record control number |
(local)69170 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Very short introductions ; |
Volume number/sequential designation |
346. |
Authority record control number |
(local)29719 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |