Brand and talent / (Record no. 12394)

000 -LEADER
fixed length control field 02965cam a2200397 i 4500
001 - CONTROL NUMBER
control field 2013044128
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170214141036.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140106s2014 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013044128
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749469252 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749469250 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780749469269 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Description conventions rda
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- BTCTA
-- UKMGB
-- BDX
-- CDX
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number K463 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS030000
-- BUS007000
-- BUS043000
Source of number bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keohane, Kevin,
Relator term author.
Authority record control number (local)70004
245 10 - TITLE STATEMENT
Title Brand and talent /
Statement of responsibility, etc Kevin Keohane.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page Limited,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 220 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others"--
Assigning source Provided by publisher.
520 ## - SUMMARY, ETC.
Summary, etc "Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Personnel management.
Authority record control number (local)28899
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizational effectiveness.
Authority record control number (local)30470
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Form subdivision Case studies.
Authority record control number (local)53015
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Personnel management
Form subdivision Case studies.
Authority record control number (local)32247
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizational effectiveness
Form subdivision Case studies.
Authority record control number (local)70005
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Damaged status Koha item type Shelving location Barcode Lost status Source of acquisition Current Location Date acquired Permanent Location Not for loan Date last seen Full call number Price effective from Source of classification or shelving scheme
 BookLibrary Collection00011935 YBP Library ServicesLee Yan Fong Library2014-05-06Lee Yan Fong Library 2014-05-23HF5415.1255 K463 20142014-05-23 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG