The art of social selling : (Record no. 12452)

000 -LEADER
fixed length control field 02539cam a2200349 i 4500
001 - CONTROL NUMBER
control field 2013024425
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170214095556.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130627s2014 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013024425
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814433324
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814433324
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency BTCTA
-- OCLCO
-- OCLCF
-- IAD
-- VP@
-- YDXCP
-- MNW
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number B45 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belew, Shannon.
Authority record control number (local)70146
245 14 - TITLE STATEMENT
Title The art of social selling :
Remainder of title finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks /
Statement of responsibility, etc Shannon Belew.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc American Management Association,
Date of publication, distribution, etc [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 267 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 243-250) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Fishing in social ponds: using social media as a prospecting tool for online sales -- The social triangle of online sales success: bringing together social marketing, social commerce, and social support -- Speaking a new language: the ten most important rules for online social interactions -- More than lead scraping: the benefits of un-selling in social media -- Tweets, likes, comments, and recommendations: understanding the value of peer-to-peer influence in social sales -- Content, engagement, and building a relationship: pulling the social customer through the online sales funnel -- Tools of the trade: using online services and applications to help you find, track, and engage social customers -- Time is money: building social selling into your schedule -- Free and not quite free: determining your budget -- Developing your social selling strategy: the components for a realistic social media sales plan -- Linkedin: turning connections into sales -- Twitter: social selling in 140 characters or less -- Facebook, Google+, and online communities: targeting your social customer base -- The rise of visual content and its influence on sales: YouTube, Pinterest, Infographics, and more -- Social selling trends: harnessing the growth of mobile sales -- Case studies: social success stories for B2C and B2B.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Authority record control number (local)28888
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Social aspects.
Authority record control number (local)28104
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Selling.
Authority record control number (local)29854
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks.
Authority record control number (local)28897
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
Authority record control number (local)29251
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Barcode Not for loan Damaged status Permanent Location Lost status Source of classification or shelving scheme Date acquired Shelving location Current Location Date last seen Koha item type Source of acquisition Full call number Price effective from
00011958  Lee Yan Fong Library  2014-05-12Library CollectionLee Yan Fong Library2014-05-27BookYBP Library ServicesHF5415.1265 B45 20142014-05-27
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG