Global marketing and advertising : (Record no. 12546)

000 -LEADER
fixed length control field 01639cam a2200313 i 4500
001 - CONTROL NUMBER
control field 2013016276
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170214093200.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130429s2014 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013016276
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452257174
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1452257175
040 ## - CATALOGING SOURCE
Transcribing agency
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number M66 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mooij, Marieke K. de,
Dates associated with a name 1943-
Authority record control number (local)70322
245 10 - TITLE STATEMENT
Title Global marketing and advertising :
Remainder of title understanding cultural paradoxes /
Statement of responsibility, etc Marieke de Mooij.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks, California :
Name of publisher, distributor, etc SAGE Publications, Inc.,
Date of publication, distribution, etc [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xx, 395 pages ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Foreword -- Geert hofstede -- Preface to the fourth edition -- Summary of the book -- The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy -- Appendix A: GNP/capita 2011 (US$) and hofstede country scores for 66 countries -- Appendix B: Data sources -- Index -- About the author.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing
Form subdivision Cross-cultural studies.
Authority record control number (local)70323
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Form subdivision Cross-cultural studies.
Authority record control number (local)70324
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Form subdivision Cross-cultural studies.
Authority record control number (local)70325
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Permanent Location Full call number Date last seen Current Location Koha item type Not for loan Lost status Date acquired Barcode Source of classification or shelving scheme Shelving location Price effective from Damaged status Source of acquisition
Lee Yan Fong LibraryHF5415.127 M66 20142014-06-09Lee Yan Fong LibraryBook  2014-05-1200018165 Library Collection2014-06-09 YBP Library Services
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG