Advertising transformed : (Record no. 12632)

000 -LEADER
fixed length control field 01166cam a2200337 i 4500
001 - CONTROL NUMBER
control field 2013044127
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721143811.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131115s2014 enk b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749471484
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749471484
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780749471491 (ebk)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number V24 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Van Dyck, Fons.
Authority record control number (local)70509
245 10 - TITLE STATEMENT
Title Advertising transformed :
Remainder of title the new rules for the digital age /
Statement of responsibility, etc Fons Van Dyck.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page Limited,
Date of publication, distribution, etc [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 171 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Authority record control number (local)29259
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Technological innovations.
Authority record control number (local)70510
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.
Authority record control number (local)30341
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital media.
Authority record control number (local)30948
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Source of heading or term fast
Authority record control number (local)29259
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Technological innovations.
Source of heading or term fast
Authority record control number (local)70510
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital media.
Source of heading or term fast
Authority record control number (local)30948
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.
Source of heading or term fast
Authority record control number (local)30341
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Price effective from Koha item type Source of classification or shelving scheme Damaged status Date last seen Lost status Current Location Date acquired Full call number Barcode Source of acquisition Shelving location Not for loan Permanent Location
2014-06-10Book  2014-06-10 Lee Yan Fong Library2014-05-12HF5823 V24 201400018273YBP Library ServicesLibrary Collection Lee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG