Contemporary brand management / (Record no. 12671)

000 -LEADER
fixed length control field 01335cam a2200313 i 4500
001 - CONTROL NUMBER
control field 2013034507
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170209141133.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130826s2015 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013034507
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452242873 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1452242879 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781483311968 (web pdf)
040 ## - CATALOGING SOURCE
Transcribing agency
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number J64 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Johansson, Johny K.,
Relator term author.
Authority record control number (local)70587
245 10 - TITLE STATEMENT
Title Contemporary brand management /
Statement of responsibility, etc Johny K. Johansson, Kurt A. Carlson.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks, California :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc [2015]
300 ## - PHYSICAL DESCRIPTION
Extent xi, 259 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
General subdivision Management.
Authority record control number (local)46380
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
Authority record control number (local)27830
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Carlson, Kurt A.,
Relator term author.
Authority record control number (local)70588
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Barcode Koha item type Lost status Current Location Shelving location Full call number Source of acquisition Date acquired Not for loan Source of classification or shelving scheme Damaged status Permanent Location Price effective from Date last seen
00018313Book Lee Yan Fong LibraryLibrary CollectionHF5415.1255 J64 2015YBP Library Services2014-05-19   Lee Yan Fong Library2014-06-102014-06-10
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG