The creative austerity in today's advertising / (Record no. 12699)

000 -LEADER
fixed length control field 00933nam a2200289zi 4500
001 - CONTROL NUMBER
control field co7711810
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170209140757.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130607t20122012it a 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788857217741 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8857217744 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency NhCcYBP
Language of cataloging eng
Description conventions rda
Transcribing agency NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5813 I8
Item number C74 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1042
Edition number 23
245 04 - TITLE STATEMENT
Title The creative austerity in today's advertising /
Statement of responsibility, etc Art Directors' Club Italiano ; editor, Pasquale Barbella.
250 ## - EDITION STATEMENT
Edition statement First edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Milano, Italy :
Name of publisher, distributor, etc Skira,
Date of publication, distribution, etc 2012.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc ©2012.
300 ## - PHYSICAL DESCRIPTION
Extent 327 pages :
Other physical details color illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Social aspects
Geographic subdivision Italy.
Authority record control number (local)70664
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barbella, Pasquale,
Relator term editor.
Authority record control number (local)70665
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Not for loan Koha item type Source of acquisition Full call number Lost status Permanent Location Price effective from Date acquired Current Location Damaged status Shelving location Source of classification or shelving scheme Date last seen Barcode
 BookYBP Library ServicesHF5813 I8 C74 2012 Lee Yan Fong Library2014-06-172014-06-02Lee Yan Fong Library Library Collection 2014-06-1700018338
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG