行銷前必修的購物心理學 : (Record no. 14944)

000 -LEADER
fixed length control field 01081nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NY
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180412173157.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150921s2013 ch a 000 0 chi d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789862724828
040 ## - CATALOGING SOURCE
Original cataloging agency JJ
Language of cataloging chi
Transcribing agency TAE
Description conventions ccr
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title chi
Language code of original and/or intermediate translations of text eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF545.32
Item number B3712 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Barden, Phil.
240 10 - UNIFORM TITLE
Uniform title Decoded : the dcience behind why we buy.
Language of a work Chinese
245 10 - TITLE STATEMENT
Title 行銷前必修的購物心理學 :
Remainder of title 徹底推翻被誤解的消費行為,揭開商品大賣的秘密 /
Statement of responsibility, etc 菲爾.巴丹(Phil Barden)著 : 蕭美慧, 林佳誼, 吳慧珍合譯.
246 30 - VARYING FORM OF TITLE
Title proper/short title 徹底推翻被誤解的消費行為,揭開商品大賣的秘密
250 ## - EDITION STATEMENT
Edition statement 初版.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc 臺北市 :
Name of publisher, distributor, etc 商周出版,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 293 p. :
Other physical details col. ill. ;
Dimensions 21 cm.
490 0# - SERIES STATEMENT
Series statement 新商業周刊叢書 ;
Volume number/sequential designation 523
500 ## - GENERAL NOTE
General note Translation of : Decoded : the dcience behind why we buy
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Psychological aspects.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name 蕭美慧.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name 林佳誼.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name 吳慧珍.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date last seen Not for loan Current Location Full call number Barcode Shelving location Permanent Location Koha item type Source of acquisition Price effective from Damaged status Lost status Source of classification or shelving scheme Date acquired
2015-09-21 Lee Yan Fong LibraryHF545.32 B3712 201300021469Library CollectionLee Yan Fong LibraryBookCP2015-09-21   2014-04-08
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG