The seven dimensions of branding : (Record no. 15536)

000 -LEADER
fixed length control field	00653nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	NY
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20160121172622.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	160108s2011 us a b 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781463434298
040 ## - CATALOGING SOURCE
Transcribing agency	NY
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD69.B7
Item number	K3 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kayode, Muyiwa.
245 10 - TITLE STATEMENT
Title	The seven dimensions of branding :
Remainder of title	brand building from the african perspective /
Statement of responsibility, etc	Muyiwa Kayode.
246 31 - VARYING FORM OF TITLE
Title proper/short title	brand building from the african perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Bloomington :
Name of publisher, distributor, etc	AuthorHouse,
Date of publication, distribution, etc	2011.
300 ## - PHYSICAL DESCRIPTION
Extent	121 p. :
Other physical details	ill. ;
Dimensions	23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Branding
Geographic subdivision	Africa
--	Nigeria.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Source of acquisition	Koha item type	Date acquired	Shelving location	Not for loan	Source of classification or shelving scheme	Lost status	Barcode	Date last seen	Permanent Location	Current Location	Price effective from	Damaged status	Full call number
YBP	Book	2012-06-21	Library Collection				00021880	2016-01-08	Lee Yan Fong Library	Lee Yan Fong Library	2016-01-08		HD69.B7 K3 2011

Lee Yan Fong Library