Marketing / (Record no. 2378)

000 -LEADER
fixed length control field 01106cam a2200313 a 4500
001 - CONTROL NUMBER
control field 17048542
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205143438.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111117s2013 nyuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011047745
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028892 (acidfree paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078028892 (acidfree paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number M29474 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 1500
Authority record control number (local)30374
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent li, 745 p. :
Other physical details col. ill., col. maps ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
9 (RLIN) 1501
Authority record control number (local)30375
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
9 (RLIN) 1502
Authority record control number (local)30376
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Source of acquisition Barcode Permanent Location Date last seen Price effective from Source of classification or shelving scheme Date checked out Current Location Date acquired Damaged status Koha item type Lost status Total Checkouts Full call number Shelving location Not for loan
YBP Library Services00000359Lee Yan Fong Library2018-05-242012-05-09 2018-01-08Lee Yan Fong Library2012-04-26 Book 7HF5415 M29474 2013Library Collection 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG