A dictionary of marketing / (Record no. 2387)

000 -LEADER
fixed length control field 01970cam a2200361 a 4500
001 - CONTROL NUMBER
control field 16847301
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205143736.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110628s2011 enka d 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011453033
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199590230
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199590230
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn706074575
040 ## - CATALOGING SOURCE
Original cataloging agency DE-604
Language of cataloging eng
Transcribing agency DEBBG
Modifying agency NLE
-- OCLCQ
-- BTCTA
-- YDXCP
-- CDX
-- BWX
-- WS2
-- LML
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5412
Item number D69 2011
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8003
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number QP 600
Source of number rvk
084 ## - OTHER CLASSIFICATION NUMBER
Classification number WIR 810f
Source of number stub
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Charles,
Dates associated with a name 1959-
9 (RLIN) 1407
Authority record control number (local)40268
245 12 - TITLE STATEMENT
Title A dictionary of marketing /
Statement of responsibility, etc Charles Doyle.
246 14 - VARYING FORM OF TITLE
Title proper/short title Oxford dictionary of marketing
246 30 - VARYING FORM OF TITLE
Title proper/short title Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent x, 436 p. :
Other physical details ill. ;
Dimensions 20 cm.
490 0# - SERIES STATEMENT
Series statement Oxford paperback reference
520 ## - SUMMARY, ETC.
Summary, etc Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Dictionaries.
9 (RLIN) 1408
Authority record control number (local)41373
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Terminology.
9 (RLIN) 1409
Authority record control number (local)40270
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Shelving location Date acquired Price effective from Source of acquisition Barcode Source of classification or shelving scheme Damaged status Full call number Lost status Koha item type Date last seen Current Location Not for loan Permanent Location
Reference2012-04-262012-05-09YBP Library Services00000332  HF5412 D69 2011 Book2012-05-09Lee Yan Fong LibraryNot For LoanLee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG