Marketing in the moment : (Record no. 2418)

000 -LEADER
fixed length control field 01728cam a2200289 a 4500
001 - CONTROL NUMBER
control field 16091709
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205144720.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100212s2010 nju 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010006095
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780137081097 (hardback : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number T37 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tasner, Michael Scott,
Dates associated with a name 1984-
9 (RLIN) 1497
Authority record control number (local)40311
245 10 - TITLE STATEMENT
Title Marketing in the moment :
Remainder of title the practical guide to using Web 3.0 marketing to reach your customers first /
Statement of responsibility, etc Michael Tasner.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc FT Press,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 224 p. ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Includes indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing: understanding and capitalizing on the drastic shift taking -- Place -- Mobile marketing: tapping into billions of cell-phone users -- Virtual reality worlds: the hows and whys to this unique marketing universe -- Video marketing: taking video to the next level -- Web applications: how to effectively use apps in your marketing -- Open-source code: how to find and use others?: hard work for maximum impact -- Collaboration: connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan: putting it all together and taking action -- Conclusion: the art of giving back.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 1498
Authority record control number (local)28888
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web 3.0.
9 (RLIN) 1499
Authority record control number (local)40312
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Date last seen Current Location Full call number Shelving location Price effective from Damaged status Lost status Koha item type Permanent Location Date acquired Not for loan Barcode Source of classification or shelving scheme Source of acquisition
2012-05-09Lee Yan Fong LibraryHF5415.1265 T37 2010Library Collection2012-05-09  BookLee Yan Fong Library2012-04-26 00000337 YBP Library Services
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG