The nonprofit marketing guide : (Record no. 2421)

000 -LEADER
fixed length control field 02696cam a22003734a 4500
001 - CONTROL NUMBER
control field 16091712
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205144800.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100212s2010 cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010003894
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB033285
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015499558
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470539651 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470539658 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn475441083
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- UKM
-- YDXCP
-- C#P
-- BWX
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number L474 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Leroux Miller, Kivi,
Dates associated with a name 1969-
9 (RLIN) 1508
Authority record control number (local)40318
245 14 - TITLE STATEMENT
Title The nonprofit marketing guide :
Remainder of title high-impact, low-cost ways to build support for your good cause /
Statement of responsibility, etc Kivi Leroux Miller ; foreword by Katya Andresen.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc San Francisco, CA :
Name of publisher, distributor, etc Jossey-Bass,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 228 p. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement Jossey-Bass nonprofit guidebook series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Nonprofit organizations
General subdivision Marketing.
9 (RLIN) 1509
Authority record control number (local)40319
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Jossey-Bass nonprofit guidebook series.
9 (RLIN) 1510
Authority record control number (local)40320
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Cover image
Uniform Resource Identifier http://catalogimages.wiley.com/images/db/jimages/9780470539651.jpg
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Current Location Koha item type Barcode Not for loan Source of acquisition Price effective from Lost status Permanent Location Date acquired Damaged status Source of classification or shelving scheme Shelving location Date last seen Full call number
Lee Yan Fong LibraryBook00000302 YBP Library Services2012-05-10 Lee Yan Fong Library2012-04-26  Library Collection2012-05-10HF5415 L474 2010
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG