000 -LEADER |
fixed length control field |
02696cam a22003734a 4500 |
001 - CONTROL NUMBER |
control field |
16091712 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20161205144800.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100212s2010 cau b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010003894 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB033285 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
015499558 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470539651 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470539658 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn475441083 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BTCTA |
-- |
UKM |
-- |
YDXCP |
-- |
C#P |
-- |
BWX |
-- |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
L474 2010 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Leroux Miller, Kivi, |
Dates associated with a name |
1969- |
9 (RLIN) |
1508 |
Authority record control number |
(local)40318 |
245 14 - TITLE STATEMENT |
Title |
The nonprofit marketing guide : |
Remainder of title |
high-impact, low-cost ways to build support for your good cause / |
Statement of responsibility, etc |
Kivi Leroux Miller ; foreword by Katya Andresen. |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
San Francisco, CA : |
Name of publisher, distributor, etc |
Jossey-Bass, |
Date of publication, distribution, etc |
c2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxviii, 228 p. ; |
Dimensions |
24 cm. |
490 1# - SERIES STATEMENT |
Series statement |
Jossey-Bass nonprofit guidebook series |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. |
Summary, etc |
"A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"-- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Nonprofit organizations |
General subdivision |
Marketing. |
9 (RLIN) |
1509 |
Authority record control number |
(local)40319 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Jossey-Bass nonprofit guidebook series. |
9 (RLIN) |
1510 |
Authority record control number |
(local)40320 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Cover image |
Uniform Resource Identifier |
http://catalogimages.wiley.com/images/db/jimages/9780470539651.jpg |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |