The fundamentals of marketing / (Record no. 2555)

000 -LEADER
fixed length control field 01138cam a22002774a 4500
001 - CONTROL NUMBER
control field 470882873
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205174836.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091113s2010 sz m b a000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782940373727 (pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Transcribing agency AU@
Modifying agency BWX
-- YDXCP
-- OCLCQ
-- CPV
-- HkLN
-- UtOrBLW
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CPVA
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number R87 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Russell, Edward.
9 (RLIN) 1624
Authority record control number (local)40387
245 14 - TITLE STATEMENT
Title The fundamentals of marketing /
Statement of responsibility, etc Edward Russell.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Lausanne :
Name of publisher, distributor, etc AVA Academia ;
Place of publication, distribution, etc La Vergne, TN :
Name of publisher, distributor, etc Distributed in the USA & Canada by Ingram Publisher Services,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent 191 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 23 cm.
490 1# - SERIES STATEMENT
Series statement AVA fundamentals.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 1625
Authority record control number (local)27836
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 1626
Authority record control number (local)30828
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title AVA fundamentals.
9 (RLIN) 1627
Authority record control number (local)40388
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.amazon.com/gp/search?keywords=9782940373727&index=books&linkCode=qs&tag=lingnauniver-20" target="_blank
Public note Check amazon.com for review and other information
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Source of acquisition Barcode Permanent Location Lost status Not for loan Source of classification or shelving scheme Date acquired Date last seen Damaged status Full call number Current Location Price effective from Shelving location Koha item type
YBP Library Services00000564Lee Yan Fong Library   2012-05-082012-05-16 HF5415.13 R87 2010Lee Yan Fong Library2012-05-16Library CollectionBook
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG