The marketing plan : (Record no. 2740)

000 -LEADER
fixed length control field 01802cam a2200313 a 4500
001 - CONTROL NUMBER
control field 16464285
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206131457.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100917s2011 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010039115
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814416938
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814416934
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn664519656
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- EYE
-- CDX
-- BWX
-- IAD
-- VP@
-- TXBXL
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number L83 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Luther, William M.
9 (RLIN) 1701
Authority record control number (local)40427
245 14 - TITLE STATEMENT
Title The marketing plan :
Remainder of title how to prepare and implement it /
Statement of responsibility, etc William M. Luther.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc AMACOM,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 292 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan.
520 ## - SUMMARY, ETC.
Summary, etc Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Source of classification or shelving scheme Damaged status Not for loan Permanent Location Full call number Price effective from Date acquired Current Location Shelving location Date last seen Barcode Koha item type Source of acquisition Lost status
   Lee Yan Fong LibraryHF5415 L83 20112012-06-072012-05-10Lee Yan Fong LibraryLibrary Collection2012-06-0700000806BookYBP Library Services 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG