Happy customers everywhere : (Record no. 2760)

000 -LEADER
fixed length control field 02715cam a22003498a 4500
001 - CONTROL NUMBER
control field 16998369
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206132300.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111013s2012 nyu 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011042923
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230116450
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number S355 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS043000
-- BUS016000
Source of number bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schmitt, Bernd.
9 (RLIN) 1929
Authority record control number (local)40600
245 10 - TITLE STATEMENT
Title Happy customers everywhere :
Remainder of title how your business can profit from the insights of positive psychology /
Statement of responsibility, etc Bernd Schmitt with Glenn Van Zutphen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2012.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1111
300 ## - PHYSICAL DESCRIPTION
Extent p. cm.
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc "The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to seriously measure what triggers happiness for the first time, and in this revealing look at the commercial power of positive psychology Columbia business professor Bernd Schmitt explores how marketers and brand managers can harness customer emotion through one of three approaches: The Feel Good Method: Hook customers through the experience of pleasure and positive emotions, and let those feel-good moments transform a once-in-a-blue-moon customer to a committed loyalist. The Meaningful Method: Engage customers through core values, including family, social responsibility, or the environment to attract passionate customers to your business. The Learning and Growing Method: Help your customers achieve personal growth by making your product an indispensable part of their individual development. Schmitt shows marketers and brand managers how to determine which of these best fits their company and how to turn this insight into an authentic and successful campaign that will reach, grow, and sustain a loyal base of customers. "--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 1930
Authority record control number (local)28612
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumption (Economics)
General subdivision Psychological aspects.
9 (RLIN) 1931
Authority record control number (local)32089
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preferences.
9 (RLIN) 1932
Authority record control number (local)40601
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Van Zutphen, Glenn.
9 (RLIN) 1935
Authority record control number (local)40602
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Cover image
Uniform Resource Identifier http://www.netread.com/jcusers2/bk1388/450/9780230116450/image/lgcover.9780230116450.jpg
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b vip
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Barcode Source of classification or shelving scheme Not for loan Shelving location Permanent Location Current Location Lost status Koha item type Price effective from Damaged status Source of acquisition Date acquired Date last seen Full call number
00000866  Library CollectionLee Yan Fong LibraryLee Yan Fong Library Book2012-06-12 YBP Library Services2012-05-242012-06-12HF5415.32 S355 2012
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG