Building a marketing plan : (Record no. 2778)

000 -LEADER
fixed length control field 01827cam a2200349 a 4500
001 - CONTROL NUMBER
control field ocn707968249
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206132908.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110318s2011 nyua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606491591 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)707968249
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency YDXCP
-- CUT
-- BWX
-- SINLB
-- CPV
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CPVA
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number W655 2011
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number HF5415.13
Item number .W6585 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wong, Ho Yin.
9 (RLIN) 2135
Authority record control number (local)40734
245 10 - TITLE STATEMENT
Title Building a marketing plan :
Remainder of title a complete guide /
Statement of responsibility, etc Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, N.Y. :
Name of publisher, distributor, etc Business Expert Press,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 221 p. :
Other physical details ill. ;
Dimensions 23 cm.
490 1# - SERIES STATEMENT
Series statement Marketing strategy collection,
International Standard Serial Number 2150-9654.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [207]-212) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to marketing planning -- The situation analysis -- Analyzing the target market, part 1, marketing research -- Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) -- Marketing objectives and strategy formulation -- Planning for products and brands -- Planning for pricing -- Planning for integrated marketing communications -- Planning for distribution channels and market logistics -- Marketing implementation and control -- Appendix: Pindari Boomerang Factory marketing plan example.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning.
9 (RLIN) 2136
Authority record control number (local)40735
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 2137
Authority record control number (local)27836
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Radel, Kylie.
9 (RLIN) 2138
Authority record control number (local)40736
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ramsaran-Fowdar, Rooma R.
9 (RLIN) 2139
Authority record control number (local)40737
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing strategy collection.
9 (RLIN) 2075
Authority record control number (local)40693
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b4024457x
b cir
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Total Checkouts Date acquired Source of acquisition Shelving location Date last seen Barcode Full call number Price effective from Current Location Koha item type Date checked out Not for loan Permanent Location Source of classification or shelving scheme Lost status Damaged status
12012-05-24YBP Library ServicesLibrary Collection2017-12-1300000872HF5415.13 W655 20112012-06-12Lee Yan Fong LibraryBook2017-12-06 Lee Yan Fong Library   
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG