Marketing research : (Record no. 2830)

000 -LEADER
fixed length control field 00971cam a2200313 a 4500
001 - CONTROL NUMBER
control field ocn734002484
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206172653.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110630s2012 enka 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011027689
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273718703 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273718703 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency UKMGB
-- CDX
-- YDXCP
-- BWK
-- CVU
042 ## - AUTHENTICATION CODE
Authentication code pcc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CVUA
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number W558 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wilson, Alan M.
Authority record control number (local)30824
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an integrated approach /
Statement of responsibility, etc Alan Wilson.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England ;
-- New York :
Name of publisher, distributor, etc Financial Times/Prentice Hall,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 410 p. :
Other physical details col. ill. ;
Dimensions 28 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
Authority record control number (local)28846
910 ## - USER-OPTION DATA (OCLC)
User-option data 20120302/w/c;ckc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type CD-ROM (Software)
980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA]
Personal name 081111
Numeration 56259
Relator term 5561
Date of a work 397701
Miscellaneous information 1
981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA]
Corporate name or jurisdiction name as entry element lh
Subordinate unit MKTF
Date of meeting or treaty signing 60001470821
Holdings
Price effective from Current Location Date last seen Damaged status Shelving location Source of acquisition Full call number Permanent Location Koha item type Barcode Lost status Not for loan Date acquired Source of classification or shelving scheme
2012-07-16Lee Yan Fong Library2012-07-16 Library CollectionYBP Library ServicesHF5415.2 W558 2012Lee Yan Fong LibraryBook00000935  2012-06-18 
2012-07-23Lee Yan Fong Library2012-07-23 Library CollectionYBP Library ServicesHF5415.2 W558 2012 CD-RLee Yan Fong LibraryCD-ROM (Software)00001018  2012-06-18 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG