Social business by design : (Record no. 2854)

000 -LEADER
fixed length control field 02598cam a22003378i 4500
001 - CONTROL NUMBER
control field 17091744
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206173307.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111221s2012 cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011052639
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118273210 (hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5414
Item number H56 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS000000
Source of number bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hinchcliffe, Dion.
9 (RLIN) 2098
Authority record control number (local)40705
245 10 - TITLE STATEMENT
Title Social business by design :
Remainder of title transformative social media strategies for the connected company /
Statement of responsibility, etc By Dion Hinchcliffe and Peter Kim ; Foreword by Jeff Dachis.
250 ## - EDITION STATEMENT
Edition statement First edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc San Francisco :
Name of publisher, distributor, etc Jossey-Bass,
Date of publication, distribution, etc 2012.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Marketing.
9 (RLIN) 2099
Authority record control number (local)40706
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 1104
Authority record control number (local)27830
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / General.
Source of heading or term bisacsh
9 (RLIN) 2100
Authority record control number (local)28852
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kim, Peter,
Dates associated with a name 1974-
9 (RLIN) 2101
Authority record control number (local)40707
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Cover image
Uniform Resource Identifier http://catalogimages.wiley.com/images/db/jimages/9781118273210.jpg
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b vip
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Not for loan Source of acquisition Current Location Date last seen Date acquired Damaged status Koha item type Source of classification or shelving scheme Shelving location Full call number Permanent Location Lost status Price effective from Barcode
 YBP Library ServicesLee Yan Fong Library2012-07-172012-06-07 Book Library CollectionHF5414 H56 2012Lee Yan Fong Library 2012-07-1700000959
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG