Marketing strategy and competitive positioning / (Record no. 2875)

000 -LEADER
fixed length control field 01929cam a22003018a 4500
001 - CONTROL NUMBER
control field 16777719
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206173926.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110513s2011 nyu 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011020361
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273740933 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number H66 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.
9 (RLIN) 1987
Authority record control number (local)40642
245 10 - TITLE STATEMENT
Title Marketing strategy and competitive positioning /
Statement of responsibility, etc Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc Pearson Financial Times/Prentice Hall,
Date of publication, distribution, etc 2011.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing.
9 (RLIN) 1988
Authority record control number (local)36351
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 1989
Authority record control number (local)27836
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
9 (RLIN) 1990
Authority record control number (local)27838
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Nicoulaud, Brigitte.
9 (RLIN) 1991
Authority record control number (local)40643
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Shelving location Source of acquisition Barcode Not for loan Koha item type Permanent Location Current Location Date acquired Price effective from Lost status Source of classification or shelving scheme Damaged status Date last seen Full call number
Library CollectionYBP Library Services00000980 BookLee Yan Fong LibraryLee Yan Fong Library2012-06-062012-07-19   2012-07-19HF5415.127 H66 2011

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG