000 -LEADER |
fixed length control field |
01929cam a22003018a 4500 |
001 - CONTROL NUMBER |
control field |
16777719 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20161206173926.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110513s2011 nyu 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2011020361 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273740933 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.127 |
Item number |
H66 2011 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/02 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hooley, Graham J. |
9 (RLIN) |
1987 |
Authority record control number |
(local)40642 |
245 10 - TITLE STATEMENT |
Title |
Marketing strategy and competitive positioning / |
Statement of responsibility, etc |
Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York, NY : |
Name of publisher, distributor, etc |
Pearson Financial Times/Prentice Hall, |
Date of publication, distribution, etc |
2011. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Marketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Target marketing. |
9 (RLIN) |
1988 |
Authority record control number |
(local)36351 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
1989 |
Authority record control number |
(local)27836 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Piercy, Nigel. |
9 (RLIN) |
1990 |
Authority record control number |
(local)27838 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Nicoulaud, Brigitte. |
9 (RLIN) |
1991 |
Authority record control number |
(local)40643 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |