Marketing management : (Record no. 2943)

000 -LEADER
fixed length control field 02471cam a2200337 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206183815.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110513s2012 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011019409
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415606820 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415606829 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415606837
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415606837
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- CDX
-- UKMGB
-- YDXCP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number M352315 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.8
Item number M345 P39
245 00 - TITLE STATEMENT
Title Marketing management :
Remainder of title a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Abingdon, Oxon ;
-- New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxxviii, 540 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into consideration the historical, socio-cultural and political factors in analyzing local contexts and emphasizes the importance of culture in understanding the varying marketing phenomena. This book highlights the benefits managers can reap from applying interpretive cultural approaches to strategic marketing activities, including decisions about: market segmentation; product and brand positioning; research methods; globalization and consumer and organizational identity, amongst others. With contributions originating from the five continents and grounded in the authors' empirical work with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume moves beyond the overly simplistic marketing models often uncritically presented in many texts. Marketing Management: A Cultural Perspective will speak with great authority to serious marketing students, lecturers and managers across the world"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
-- Cross-cultural studies.
9 (RLIN) 3440
Authority record control number (local)60175
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Cross-cultural studies.
9 (RLIN) 3441
Authority record control number (local)60176
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Cross-cultural studies.
9 (RLIN) 3442
Authority record control number (local)60177
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peñaloza, Lisa.
9 (RLIN) 3443
Authority record control number (local)60178
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Toulouse, Nil.
9 (RLIN) 3444
Authority record control number (local)60179
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Visconti, Luca M.
9 (RLIN) 3445
Authority record control number (local)60180
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Damaged status Date last seen Shelving location Full call number Date checked out Lost status Permanent Location Source of acquisition Current Location Total Checkouts Koha item type Date acquired Barcode Not for loan Source of classification or shelving scheme Price effective from
 2015-01-15Library CollectionHF5415.13 M352315 20122015-01-13 Lee Yan Fong LibraryYBP Library ServicesLee Yan Fong Library1Book2012-06-2100001050  2012-07-25
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG