Marketing : (Record no. 2957)

000 -LEADER
fixed length control field 01887cam a2200325 a 4500
001 - CONTROL NUMBER
control field ocn757935850
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160322161627.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111014s2013 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011042944
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132744034
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132744031
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- BWX
-- CDX
042 ## - AUTHENTICATION CODE
Authentication code pcc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CVUA
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number K625 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
9 (RLIN) 3465
Authority record control number (local)60197
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc Gary Armstrong, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 506, [111] p. :
Other physical details ill. (chiefly col.) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 1430
Authority record control number (local)32149
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA]
Personal name 060612
Numeration 142299
Relator term 14066
Date of a work 919709
Miscellaneous information 1
981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA]
Corporate name or jurisdiction name as entry element ybp
Subordinate unit GEREF
Date of meeting or treaty signing 99948768491
Holdings
Full call number Damaged status Source of acquisition Not for loan Permanent Location Date acquired Date checked out Lost status Current Location Total Checkouts Date last seen Shelving location Barcode Source of classification or shelving scheme Price effective from Koha item type
HF5415 K625 2013 YBP Library Services Lee Yan Fong Library2012-06-212014-01-10 Lee Yan Fong Library12014-01-24Library Collection00001064 2012-07-26Book
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG