000 -LEADER |
fixed length control field |
00655nam a2200205z 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140721142220.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
und |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780132719155 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF1416 |
Item number |
K443 2013 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Keegan, Warren J. |
9 (RLIN) |
17570 |
Authority record control number |
(local)34516 |
245 10 - TITLE STATEMENT |
Title |
Global marketing / |
Statement of responsibility, etc |
Warren J. Keegan, Mark C. Green. |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 1# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
Pearson, |
Date of publication, distribution, etc |
c2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiii, 568 p. : |
Other physical details |
ill., maps ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export marketing. |
9 (RLIN) |
3386 |
Authority record control number |
(local)30803 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Green, Mark C. |
9 (RLIN) |
17571 |
Authority record control number |
(local)60221 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |