Marketing semiotics : (Record no. 2989)

000 -LEADER
fixed length control field 01787cam a2200385 a 4500
001 - CONTROL NUMBER
control field 17309834
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161207141444.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120519s2012 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011278665
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB0E4874
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015710026
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199566501
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 019956650X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199566495 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199566496 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn706031353
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency YDXCP
-- UAT
-- UKMGB
-- NLE
-- CDX
-- BWX
-- TXI
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number O78 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Oswald, Laura.
9 (RLIN) 3517
Authority record control number (local)60223
245 10 - TITLE STATEMENT
Title Marketing semiotics :
Remainder of title signs, strategies, and brand value /
Statement of responsibility, etc Laura R. Oswald.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 218 p. :
Other physical details ill. ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [203]-213) and index.
520 ## - SUMMARY, ETC.
Summary, etc Proposes that consumers shop for brand meanings, not just goods and services. Brands offer consumers intagible benefits such as symbolic relationship, a vicarious experience, and even a sense of identity. This semiotic dimension of brands, has more that academic interest for firms, since the breadth and depth of the meanings consumers associate with the brand name and logo have measurable impact on the firm's financial performance.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 1626
Authority record control number (local)30828
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Semiotics.
9 (RLIN) 3518
Authority record control number (local)43130
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 1374
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Shelving location Price effective from Source of acquisition Lost status Permanent Location Barcode Not for loan Damaged status Koha item type Source of classification or shelving scheme Full call number Current Location Date acquired Date last seen
Library Collection2012-07-27YBP Library Services Lee Yan Fong Library00001100  Book HF5415.123 O78 2012Lee Yan Fong Library2012-06-212012-07-27
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG