UnMarketing : (Record no. 3030)

000 -LEADER
fixed length control field 03026cam a2200373 a 4500
001 - CONTROL NUMBER
control field 16998761
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142220.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111013s2012 nju 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011042846
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015964483
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118176283 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118176286 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn757935839
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency IG#
-- UKMGB
-- VP@
-- SINLB
-- YDXCP
-- BWX
-- CDX
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number S76 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS058000
Source of number bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stratten, Scott.
9 (RLIN) 3624
Authority record control number (local)32265
245 10 - TITLE STATEMENT
Title UnMarketing :
Remainder of title stop marketing. Start engaging /
Statement of responsibility, etc Scott Stratten.
250 ## - EDITION STATEMENT
Edition statement Rev. and updated.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 251 p. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Hierachy of buying -- A word on experts -- Trust gap -- Restaurant that didn't get it -- Cold calling -- Aiming your company at the bottom of the barrel -- Pull and stay -- Reasons why companies don't use social media -- Social media (social currency as well) -- Twitter versus Facebook versus LinkedIn versu Google+ -- Socal media platforming -- HARO: platforming example -- The game has changed: immediacy and relevancy -- Publicized customer service -- Don't bank on the bold -- Seven deadly social media sins -- How Twitter changed my business -- Tassimo -- Local Twitter -- Domino's: word of mouth, mouths are moving ... -- Naked pizza -- Don't feed the trolls -- Tweetathon -- YOur website: old school versus new school -- Captchas -- Experience gap -- RAising and keeping the bar high: Cirque -- Stirring coffee -- Experince gap for small biz -- Using stop start continue -- Zappos -- Rockport -- FreshBooks -- Why you can't learn from millionaires -- Transparency and autheticity -- My transparency on Twitter -- Your transparency on Twitter -- Affiliates -- Testimonials -- Best sellers -- Why being a work-at-home mom is bad for business -- Hello? Walmart? -- Idea creation -- Idea delivery -- Doing in-person seminars -- Tele-seminars -- Tele-summits -- How and why I created a summit ebook instead -- Viral marketing -- Uncercover UnMarketing -- Putting it into practice -- Lush -- Trade shows -- Social media at trade shows -- UnNetworking: why networking events are evil -- The awesomeness of being a 2.0 author -- The UnTour -- The UnEnd.
520 ## - SUMMARY, ETC.
Summary, etc Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
9 (RLIN) 3011
Authority record control number (local)31960
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Viral marketing.
9 (RLIN) 3625
Authority record control number (local)32133
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Cover image
Uniform Resource Identifier http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Source of acquisition Not for loan Lost status Barcode Permanent Location Source of classification or shelving scheme Price effective from Date last seen Current Location Damaged status Koha item type Date acquired Shelving location Full call number
YBP Library Services  00001144Lee Yan Fong Library 2012-08-012012-08-01Lee Yan Fong Library Book2012-06-21Library CollectionHF5415.55 S76 2012
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG